At its Lordstown, Ohio plant today General Motors will be announcing a significant investment in that plant, one that will allow the automaker to bring forth one of its most important cars — the subcompact Chevrolet Cruze. Announced earlier this summer, the Cruze represents the direction the automaker is going with its small cars, one that could help GM (particularly Chevrolet) improve its entry level presence in the US.
Though the pictures show a 2011 model, the Cruze will be on sale in Europe starting next March as a 2010 model. Visitors to next month’s Paris Auto Show will see the pre-production model. The car will go on sale in the US in early 2010 as a 2011 model.
Chevrolet is the fastest growing brand in Europe with sales up 23% year to date over last year. “We are proud that Europe is leading the introduction for this global product,” said Wayne Brannon, Executive Director, Chevrolet Europe. “Chevrolet has always stood for expressive value and Cruze delivers on that promise like never before. It further redefines Chevrolet with its design, quality, materials and great style inside and out. The fit and finish for gaps and interfaces sets a new standard for this segment in Europe and around the world.”
As with all promising new models, The Auto Writer will continue to follow the Cruze’s progress and report developments over the coming months.